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The interview guide controls what participants see and how the conversation develops. Verso supports three building blocks:
  • Content introduces context, instructions, or a stimulus.
  • Form questions collect structured answers such as choices, scales, rankings, or text.
  • Voice questions invite an open response. The interviewer can ask relevant follow-up questions within the limits you set.
Group related questions into sections. Conditions can show a section only to participants who gave a relevant structured answer or arrived from a particular panel. Randomization can balance the order of concepts or stimuli. For a refill-pack study, the guide might show the pack, ask what the participant currently buys, then ask: “What would make you choose a refill pack?” Add a clear research objective and short guidance so follow-up questions stay focused on barriers, benefits, and decision criteria. Keep each question tied to a research objective, and test every branch before fieldwork.

Stimuli

Show concepts in context.

Test the guide

Try every route before launch.