Can Verso help design the study?
Can Verso help design the study?
Yes. The Study Design Agent draws on a broad methodological foundation and a library of study templates crafted by qualitative researchers. Bring your brief or business question, then review and refine its proposed objectives and interview guide.
Does the interviewer ask follow-up questions?
Does the interviewer ask follow-up questions?
Yes. The AI interviewer can explore a participant’s answer using the objectives and follow-up guidance you set. This helps uncover the reasons behind a response. See Interview design.
Can we run research across markets and languages?
Can we run research across markets and languages?
Yes. A study can support multiple interview languages, and translation tools help your team work with results across markets. Plan the sample and review the guide for each market you want to understand.
Can we test concepts, packaging or creative?
Can we test concepts, packaging or creative?
Yes. Show participants images, videos or documents and explore their reactions with spoken and structured questions. You can vary presentation order to support your design. See Stimulus testing.
Can we understand a digital experience?
Can we understand a digital experience?
Yes. Supported questions let participants share their screen while describing a website or app experience. This connects their explanation with what they are showing.
Can we combine open questions with ratings and choices?
Can we combine open questions with ratings and choices?
Yes. Combine open-ended interviews with choices, ratings, rankings and other structured formats. Explore what people think alongside why they think it.
Can Verso ask about an action it observes on video?
Can Verso ask about an action it observes on video?
Yes, in Private beta. Visual follow-ups connect an observed action during a camera or screen-based task with a relevant question. Contact the team to discuss your study and access.
Can Verso explore emotional reactions?
Can Verso explore emotional reactions?
Yes, in Private beta. Emotional analysis brings verbal, vocal and visual cues together to help you interpret reactions in context. These cues support interpretation alongside what participants say.
Can we bring our existing research into Verso?
Can we bring our existing research into Verso?
Yes. Add past study reports, presentations, briefs and articles as reference documents, then use them with the Research Agent alongside your Verso studies or to inform your next study design. See Import existing research for supported formats and how to get started.
Can we import interviews we have already recorded?
Can we import interviews we have already recorded?
Yes, in Private beta. Interview imports bring prerecorded interviews into your Verso research workflow. Contact the team to discuss your material and arrange access.
Can we recruit our own customers?
Can we recruit our own customers?
Yes. Invite your audience through a study link or work with a panel provider. Integrated recruitment is also available for enabled workspaces. Screening and quotas help shape who takes part.
Do participants need an account or an app?
Do participants need an account or an app?
No. They join through a browser link. Studies can collect audio or video responses, with typed answers available on supported questions. See The participant experience.
How does Verso support research quality?
How does Verso support research quality?
Focused objectives, guide testing, screening, follow-up questions and review of participant responses all support the work. Findings connect to evidence you can inspect. Our research approach explains how these pieces fit together.
Can we compare audiences and identify segments?
Can we compare audiences and identify segments?
Yes. Explore responses by participant group, compare themes and use personas to understand different needs and attitudes. Question analysis and coding provide complementary views.
Can we trace a finding back to the interviews?
Can we trace a finding back to the interviews?
Yes. Open its supporting responses and available recordings to understand the context. Evidence and traceability makes it easier to review a conclusion and bring the customer voice into a stakeholder discussion.
Can we ask questions across several studies?
Can we ask questions across several studies?
Yes. The Research Agent can investigate questions across accessible studies enabled for that use. Ask it to compare findings, identify common themes or find evidence relevant to a new decision.
Can we explore a new question after fieldwork?
Can we explore a new question after fieldwork?
Use the Research Agent to investigate the existing evidence. For hypotheses beyond it, the synthetic panel, available in Beta, generates possible follow-up responses from interview material. Simulations are clearly distinct from answers collected from participants.
Can we connect Verso to other systems?
Can we connect Verso to other systems?
Yes. API access supports integrations, and supported AI-assistant connections bring research into external conversations. Contact us about the workflow you want to build.