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A finding turns participant evidence into one clear conclusion that helps answer a research objective. Open any finding from the Report tab to see the reasoning and evidence behind it.

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What you can review

  • The conclusion: a specific answer, rather than a broad topic.
  • The analysis: the pattern, its meaning and where it stops.
  • Participant voices: linked quotes and highlighted answers that bring the finding to life.
  • Supporting evidence: the wider set of answers associated with the conclusion.
  • Counts or comparisons: included when they help explain the pattern.
For example, “Pricing” is a topic. “Participants compare the price with the pack they last bought” is a conclusion you can test against the interviews.

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Decide whether the finding is strong enough to use

  1. Read it alongside the research objective it answers.
  2. Open several cited answers and compare the participants’ words with the conclusion.
  3. Check how the subject was raised: spontaneously, through a follow-up or through a presented choice.
  4. Look for disagreement, counterexamples and limits to the pattern.
Highlighted answers appear first for a quick review. Open the full interview when the question sequence or participant profile could change the meaning. Editors can curate highlights. Available actions also include copying a finding and downloading it as a Word document. Use Evidence and traceability to follow citations, or Highlights to prepare participant clips for a readout.