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The Interviews tab gives you the source material behind reports, themes and comparisons. Use it to hear participant language directly, understand context and verify an interpretation.

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Find and review an interview

1

Choose the participants

Filter by available profile fields, recruiting source, language, tags or persona.
2

Read the conversation

Open a participant to see answers in sequence. Spoken answers include a transcript and recording; structured answers show the submitted value.
3

Check the original evidence

Play the recording when tone, exact wording or transcription accuracy matters. Citations can take you directly from a report or agent answer to the relevant source.
A completed interview may also include a synthesis organized by research objective. Use it to orient yourself, then open the relevant answers before quoting or drawing a conclusion. Use the current transcript and original recording when exact wording matters. Translated subtitles make recordings accessible to colleagues working in another language. Review quality safeguards before interpreting a cohort. Continue with Question analysis, the Research Agent or Exports.