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Company context helps the Research Agent interpret studies in the language of your business. Add your brands, markets, category background and any terms with a specific meaning for your team.

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What to include

  • The brands, products and markets you work across.
  • The competitors and category dynamics that matter.
  • Shared terminology and the decisions your team supports.
For example:
We sell household care products across North America, Europe and Asia-Pacific. Our refill range is called Loop. We want to understand how convenience and perceived value shape repeat purchase across markets.
This example is fictional. Add your own context in Company Settings, under Company Context. Keep a project’s specific business question and audience in its study brief. Company context provides background; the research findings still come from the evidence.