# Verso

> Explore how Verso helps marketing and insights teams turn customer conversations into confident decisions.

- [Customer understanding, ready for decisions](https://docs.askverso.ai/start-here/what-is-verso.md): Explore what Verso can do for your marketing and insights teams.
- [Verso capabilities](https://docs.askverso.ai/administration/features.md): A quick view of what you can research, explore and share with Verso.
- [Can Verso do that?](https://docs.askverso.ai/reference/faq.md): Quick answers to the questions marketing and insights teams ask most.
- [Your first study](https://docs.askverso.ai/start-here/your-first-study.md): Go from a business question to customer conversations and useful findings.
- [From business question to evidence](https://docs.askverso.ai/start-here/how-a-study-is-structured.md): See how a focused research question becomes a clear, supported finding.
- [Creating a study](https://docs.askverso.ai/designing/creating-a-study.md): Start a qualitative study from a business question, a brief, or an existing guide.
- [Study brief](https://docs.askverso.ai/designing/study-brief.md): Define the decision, audience, and research objectives that guide the interview and report.
- [Study Design Agent](https://docs.askverso.ai/designing/design-assistant.md): Turn your brief into a focused study with research methods and templates crafted by qualitative researchers.
- [Interview design](https://docs.askverso.ai/designing/the-interview-guide.md): Combine structured questions, open conversation, and stimuli in one interview.
- [Screener and quotas](https://docs.askverso.ai/designing/screener-and-quotas.md): Qualify participants and balance the sample within the interview flow.
- [Stimuli](https://docs.askverso.ai/designing/stimuli.md): Show images, videos, or PDFs during an interview and give the interviewer useful context.
- [Visual follow-ups](https://docs.askverso.ai/designing/visual-follow-ups.md): Probe relevant moments while participants complete tasks on video or share their screen.
- [Interview experience](https://docs.askverso.ai/designing/interviewer-settings.md): Choose how participants hear, see, and answer the interview.
- [Languages and translation](https://docs.askverso.ai/designing/languages-and-translation.md): Run one study across languages while keeping the research design aligned.
- [Recruit your audience](https://docs.askverso.ai/fielding/links-panels-and-targets.md): Connect recruitment sources, participant outcomes, and completion goals.
- [Preview your interview](https://docs.askverso.ai/fielding/testing-your-study.md): Check individual sections or complete the participant journey before launch.
- [Launch checklist](https://docs.askverso.ai/fielding/readiness-checklist.md): Confirm the research design and participant experience before launch.
- [Launch and refine your study](https://docs.askverso.ai/fielding/publishing-and-version-history.md): Launch a study, manage live edits, and return to an earlier version.
- [Control fieldwork](https://docs.askverso.ai/fielding/study-lifecycle.md): Move a study from preparation to fieldwork, completion, and archive.
- [Participant experience](https://docs.askverso.ai/fielding/what-participants-see.md): Understand the interview experience from invitation to completion.
- [Research quality](https://docs.askverso.ai/fielding/quality-safeguards.md): Protect the sample and identify interviews that need human review.
- [Track participation](https://docs.askverso.ai/fielding/monitoring-fieldwork.md): Track participation, sample balance, and interview quality while a study is live.
- [Reading a report](https://docs.askverso.ai/reports/reading-a-report.md): Open a study report, move from its summary to its findings, and check the evidence behind a conclusion.
- [Findings and evidence](https://docs.askverso.ai/reports/findings-and-evidence.md): Understand the parts of a finding and assess whether its evidence supports the conclusion.
- [Evidence and traceability](https://docs.askverso.ai/reports/evidence-and-traceability.md): Follow report citations from a finding to its supporting answers, recordings and related analysis.
- [Highlights](https://docs.askverso.ai/reports/highlights.md): Review, curate and download the participant clips selected for a report finding.
- [Exports](https://docs.askverso.ai/reports/exports.md): Download reports, findings, interviews, datasets and generated slide decks from Verso.
- [Methodology](https://docs.askverso.ai/reports/methodology.md): Understand the analysis process used to prepare findings, reports and their supporting evidence.
- [Interviews and transcripts](https://docs.askverso.ai/exploring/interviews-and-transcripts.md): Open a participant record, play recorded answers, review transcripts and filter the interview list.
- [Import existing research](https://docs.askverso.ai/exploring/importing-research.md): Bring reports, presentations and other existing research into Verso as context for your next study or analysis.
- [Importing interviews](https://docs.askverso.ai/exploring/importing-interviews.md): Bring prerecorded qualitative interviews into Verso for analysis alongside your research.
- [Emotional analysis](https://docs.askverso.ai/exploring/emotional-analysis.md): Explore observable emotional cues across recorded research responses.
- [Research agent](https://docs.askverso.ai/exploring/research-agent.md): Ask a study question in plain language, inspect the supporting sources and refine the analysis.
- [Question analysis](https://docs.askverso.ai/exploring/question-analysis.md): Filter, compare and inspect the responses collected for each question in a study.
- [Codebook](https://docs.askverso.ai/exploring/codebook.md): Review and manage the labels used to classify spoken answers across a study.
- [Personas](https://docs.askverso.ai/exploring/personas.md): Compare evidence-based participant archetypes and explore the people assigned to each one.
- [Synthetic panel](https://docs.askverso.ai/exploring/synthetic-panel.md): Explore follow-up hypotheses with simulations grounded in your existing interviews.
- [Bring research across language barriers](https://docs.askverso.ai/exploring/translating-collected-data.md): Make customer conversations accessible to teams working across markets.
- [Team access](https://docs.askverso.ai/administration/members-and-roles.md): Bring stakeholders into the research while controlling who can see and edit each study.
- [Research that understands your business](https://docs.askverso.ai/administration/organization-context.md): Give Verso the brand, category and market context that makes research relevant.
- [Credits](https://docs.askverso.ai/administration/credits.md): Read the prepaid balance your organization holds with Verso and the movements behind it.
- [Research privacy and control](https://docs.askverso.ai/administration/security-and-retention.md): Understand how access controls and privacy choices support your research.
- [Research terms, simply explained](https://docs.askverso.ai/reference/glossary.md): A short guide to the language of studies, interviews and findings.
- [Help with your study](https://docs.askverso.ai/reference/troubleshooting.md): Quick checks and a direct route to the Verso team.
- [Availability and early access](https://docs.askverso.ai/reference/changelog.md): Explore available capabilities and discuss early access with the Verso team.
- [Connect your research workflow](https://docs.askverso.ai/developers/api-overview.md): Bring Verso research into the tools and workflows your team already uses.
- [Connect an AI assistant](https://docs.askverso.ai/developers/mcp.md): Bring your customer research into conversations with supported AI assistants.