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A Verso report answers the study’s research objectives and keeps every important conclusion close to the participant evidence behind it. Open a study and select Report.

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Get to the answer quickly

1

Start with the study and summary

Check who took part, the markets covered and the interview context. Read the executive summary for the main conclusions, then the recommendations that follow it for what to do about them.
2

Choose a research objective

Each objective has a direct answer followed by the findings that explain it. Use the page outline to move to the business question you care about.
3

Inspect the evidence

Open a finding for its full analysis and supporting answers. Select citation chips to review the relevant participant, answer or evidence set.

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Use a conclusion with confidence

Before presenting a finding, compare several cited answers with the synthesis. Check the cohort behind any count and look for disagreement or a boundary to the pattern. A spontaneous mention, an adaptive follow-up and a choice from a presented list answer different questions. Qualitative results describe the people studied and the context in which they answered. Use counts to clarify the observed cohort, rather than to imply wider market incidence. If a presentation has been prepared, the Report tab provides its PowerPoint download and PDF preview. Generated presentations can include recommendations alongside the findings. See Exports. Continue with Evidence and traceability, Question analysis or the Research Agent.