Get to the answer quickly
1
Start with the study and summary
Check who took part, the markets covered and the interview context. Read the
executive summary for the main conclusions.
2
Choose a research objective
Each objective has a direct answer followed by the findings that explain it.
Use the page outline to move to the business question you care about.
3
Inspect the evidence
Open a finding for its full analysis and supporting answers. Select citation
chips to review the relevant participant, answer or evidence set.