Emotional analysis helps teams examine how a response is expressed as well as what a participant says. It considers observable cues across voice, words, and visual expression to identify moments worth reviewing in the original recording.This can add useful context to concept tests, communications research, and experience studies. Researchers can explore moments of enthusiasm, hesitation, confusion, or tension, then compare those cues with the participant’s language and the wider evidence base. The Verso team switches it on for the questions where a reaction matters, such as a concept or stimulus shown or feedback on an experience; each video answer of 12 seconds or more to those questions is analyzed once its interview is complete, and those of completed interviews are analyzed when the question is switched on.When an analysis is available, open Emotions to read the study summary, follow how the split of positive, neutral and negative emotional cues moves across the questions of the interview, then read the study emotion by emotion: each card shows how often the emotion came up, the share of participants who showed it on each question, with the question where it peaks in full colour, and its strongest quote. Switch to Physical for the same view of physical cues such as a smile or a sigh. Select a card to play that emotion’s moments in a side panel, without leaving the overview: strongest first, or on one question if you selected one of the card’s question columns, or on the quoted moment if you selected the number after the card’s quote. The panel marks the card it is playing, and the question when it is narrowed to one. Expand the panel to open the emotion’s own page: how many participants showed it on each question, the physical cues seen in the same answers, and its moments to play back, strongest first; select a question there to play only that question’s moments. Select a question on the overview chart, or open one from Question Analysis, to explore its summary and its emotional and physical cue distributions, then select a cue to play the matching moments alongside their transcripts. In a player, open Player options and use Emotions to show or hide cue markers and transcript chips. Cues start visible in Interview and Emotions and hidden in other players. Hover a marker to see its cue name, or select a chip to return to that moment in the recording. Transcripts and the words each cue quotes appear in the study’s report language. Editing or redacting a transcript keeps its cues; a cue whose quoted words were all removed stays, with no quote. The Research agent reads the same cues: ask which participants showed frustration or hesitation on a topic, and it answers with the cited answers, each cue named as observed with its intensity, only on the questions the analysis covers.Read these cues alongside what participants say and the context of the interview. Culture and recording quality can affect expression; an observed cue is a starting point for interpretation, not proof of a person’s internal emotional state.
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