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Bring research across language barriers
Make customer conversations accessible to teams working across markets.
Post-fieldwork translation helps teams analyze interviews from several markets in one shared language. It can cover transcripts, question text, structured answers and subtitles while keeping participant recordings in the language originally spoken.
When a study has a report language, each completed interview recorded in another language is translated into it automatically: its transcript, question text and subtitles come from the same translation, its form questions and written form answers are translated with it, and the original wording is kept. Choice answers are translated on request. The translated transcript is meant to read as clean speech: it usually leaves out hesitations, false starts and accidental repetitions while keeping each point, hedge and correction the participant makes.