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A section can show one image, video, or PDF while the participant reads or answers. Use stimuli for concepts, packaging, advertisements, prototypes, and other material that needs a reaction.

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Choose the format

  • Image: shown inline and available full screen.
  • Video: shown in a player with controls, or as a muted loop when controls are disabled.
  • PDF: shown as a page carousel, which works well for multi-page concepts.
Add the stimulus to its section in the Study guide. Then use the preview to check its size, legibility, and behavior on a smaller screen.

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Describe it for the interviewer

The interviewer receives the stimulus description, not the visual file. Describe what appears on screen and any distinctions it may need to discuss. For a packaging comparison, identify each option by a visible feature so the interviewer understands phrases such as “the blue one.” For multilingual studies, each language can use a translated stimulus file. See Languages and translation.

Testing your study

Check the stimulus in the participant experience.