Study Design Agent

The Study Design Agent brings a broad methodological foundation and a library of study templates crafted by qualitative researchers to your brief. It helps you shape a study around the decision you need to make, from exploring a category to testing a concept or understanding a customer experience.

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Research expertise, adapted to your brief

Describe your objectives, audience and context, or attach existing research such as a guide, report or presentation. The agent draws on this material, its methods and templates to propose a relevant interview structure, neutral questions and purposeful follow-ups. Refine the draft in conversation and review it directly in the study editor.

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What it can help with

• Draft a business question and research objectives from a brief.
• Build or revise interview sections.
• Show the images embedded in an attached Word, PowerPoint or PDF brief, such as concept boards, in the sections that present them. If the assistant finds no images in a brief you attached earlier, upload it again.
• Improve opening questions, probing guidance, and selected interviewer settings.
• Set a completion target, duplicate-start protection, the message shown when the study is closed, the study’s redirect URLs, and the study’s feature toggles, when you ask for them.
• Set quotas on a screening question or across several questions, the answers that screen participants out, and each recruiting source with its own redirect links.
• If Respondent recruitment is enabled for your organization, fill one round per interview language it recruits in, each with the markets interviewed in that language, its audience, incentive, duration and target from the study, estimate its reach and cost, and fix the screening questions the panel would refuse, so each round is ready to publish. A language whose translations, voice and audio are not ready yet waits for its round, and the assistant says so. The assistant never publishes: the Verso team does.
• Adapt a study template to your audience and research objectives.
• Add an interview language, or stop offering one, and draft its translations for your review.
• Duplicate the study’s setup into a new draft, for example to run the same study in another market.
• Close fieldwork, move the study back to draft, archive it or delete it, for admins. A status change waits for you to confirm it on a card; deleting needs a study that is not live and has no visible participant interviews.

For example: “Add a section that explores what would make shoppers choose a refill pack. Keep it open-ended and allow two follow-up questions.”

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You approve the work

While the agent builds a study it created, it writes straight into the study, so the first build arrives complete. Its changes to the study’s design come as suggestions, so you see what it improved, on any study the agent did not create, and on its own from the moment someone starts an interview on the study (a test interview included), edits its design, accepts or rejects one of its suggestions outside the chat or publishes its recruitment, or the study leaves draft, for example by going live or being archived. Asking the assistant in the chat to accept or reject a change keeps the first build going. Suggested fields are marked in the editor. Accept keeps a suggestion, Reject restores the previous value, and editing the field keeps your own wording. A study cannot move into Live while suggestions remain unreviewed. On a study that is already live, guide changes and on-page edits you accept stay pending until you select Save, so participants only ever see a reviewed batch; simpler settings (such as a voice, a completion target or a toggle) apply as soon as you accept them, exactly as editing them directly would. If the combined change affects questions with collected answers, Verso asks you to confirm it before anything is updated. Archiving or deleting the study waits for you to confirm it on a card in the chat; each card confirms only the action it names. An image taken from an attached document joins the study’s files at once; showing it in a section follows the same rule as any other change. Adding or disabling a language applies at once, without a suggestion to review: a new language reaches no participant until its translations, voice and audio are ready, and a disabled language keeps its translations. The assistant cannot move a study to Live or confirm a change that affects questions already answered by completed interviews.